The Best Japanese Snacks – Buying & Gift Guide

Buying guide to the best Japanese snacks and candy. Japanese favorites from chocolate, gummies and more!

20 Popular Japanese Snacks

Wondering what are the best snacks to bring back from your trip to Japan are?

Japan is renowned for its unique and diverse snack culture, offering a delightful mix of sweet and savory treats that cater to all taste preferences. Whether you crave the rich, creamy flavor of chocolate, the comforting crunch of biscuits, the savory satisfaction of chips, or traditional taste of rice crackers, Japanese snacks have something for every palate.

We will explore 15 popular Japanese snacks that you absolutely must try.  And For those who can’t make a trip to Japan, a fantastic solution to bring these delicious treats right to your doorstep.

1. Pocky


Pocky is a classic Japanese snack consisting of thin, crispy biscuit sticks coated in various milk to exotic matcha. It has 4 flavors, strawberry, chocolate, cookies & cream, and matcha. Loved for its simplicity and delicious taste, Pocky is perfect for any occasion.

Where to BuyAmazon or local Japanese supermarkets.

2. Country Ma’am

Country Ma’am

Country Ma’am cookies are soft, chewy delights available in a variety flavors, such as vanilla and chocolate chips. They are ideal for quick sweet treat that brings comfort and satisfaction

Where to Buy: Rakuten or convenience store in Japan.

3. Choco Pie

Choco Pie

Choco pie features two layers of fluffy cake with a marshmallow filling, all covered in a rich chocolate coating. This indulgent snack is a favorite among those who love a combination of textures and flavors.

Where to buy: Amazon, Lotte or local Japanese Supermarkets

4. Japanese Kit-kats

Kit-kats are famous for their wide range of unique flavors, such as matcha, sake, and strawberry cheesecakes. These chocolate bars are a must-try for any chocolate lover visiting Japan.

Where to buy: Amazon, Japan Candy store or specialty stores in Japan.

5. Caramel Corn

Caramel Corn

A light, airy snack with a sweet caramel flavor, offering a delightful crunch. It’s a popular choice for those who enjoy sweet yet light treats. 

Where to buy: Tohato or convenience stores in Japan.

6. Shittori Choco

A soft chocolate cookie that melts in your mouth, making them perfect for satisfying your chocolate cravings. These treats offer a smooth, rich flavor.

Where to buy: Rakuten or Japanese supermarkets.

7. Kinoko no Yama/Takenoko no Sato

These whimsical snacks, shaped like mushrooms and bamboo shoots, consist of a biscuit base coated in chocolate. They are fun to eat and delicious.
Where to buy: Meiji or convenience stores in Japan.

8. Baum Rolls

Baum Rolls are soft, layered cakes, often flavored with matcha or chocolate. These elegant snacks are a favorite for their delicate texture and refine taste.

Where to buy: Jlist or Japanese Bakeries


9. Bisco

Bisco are small, creamy sandwich biscuits that come in flavors like cheese and strawberry. They are perfect for a  light snack.

Where to buy: Rakuten, Glico or local supermarkets in Japan.

10. Galbo

Galbo are bit-sized chocolates with a crunchy center and a smooth chocolate shell. Available in flavors like milk and dark chocolate, they are a delightful treat for chocolate enthusiasts.

Where to buy: Meiji or Japanese convenience stores.

11. Calbee Chips

Calbee Chips are a beloved brand of potato chips in Japan, known for their unique flavors such as seaweed and wasabi. These chips offer a satisfying crunch and a burst of flavor.

Where to buy: Amazon, Calbee, or local convenience stores in Japan.

12. Jagariko

Jagariko are crispy potato sticks that come in a convenient cup, available in flavors like cheese and salad. They are perfect for on-the-go snacking.

Where to buy: Amazon, Calbee, or Japanese supermarkets.

13. Sucorn

Sucorn are light and crunchy corn snacks often flavored with cheese or corn soup, offering a savory taste experience. 

Where to buy: Rakuten or convenience stores in Japan.

14. Pretz

Pretz are thin, crispy biscuit sticks available in savory flavors like tomato and salad. They are a versatile snack, great for any time of day.

Where to buy: Amazon, Glico, or local supermarkets in Japan.

15. Senbei

Senbei are traditional Japanese rice crackers that come in a variety of flavors, including soy sauce and seaweed. These snacks offer a satisfying crunch and savory taste.

Where to buy: Amazon, Mochi things, Rakuten, and or Japanese specialty stores.

16.Wasabi Okaki

Wasabi Okaki are crunchy rice crackers coated with a spicy wasabi seasoning. These snacks provide a bold fiery flavor that is both delightful and addictive, making them a favorite for those who enjoy a bit of heat in their snacks.

Where to buy: Purchase from Japanese convenience stores, specialty snack shops, and online retailers like Rakuten, Amazon, Nikan Kitchen, and Japanese Candy Store.

17.White Miso Financier

White Miso Financiers are elegant, buttery almond cakes filled with a fine, savory flavor of white miso. This unique combination creates a perfect balance of sweet and umami, perfect for those who enjoy sophisticated snacks with a twist.

Where to buy: Purchase from high-end Japanese Bakeries and specialty food stores, or order online through Amazon, Japan Haul, and gourmet Japanese food websites. 

18.Fried Squid Senbei

Fried Squid Senbei are crispy rice crackers filled with the savory flavor of squid. These senbei offer a satisfying crunch and burst of umami, perfect for seafood lovers seeking a unique and flavorful snack.

Where to buy: Available at local Japanese supermarkets, specialty snack shops, and online stores such as Amazon and JX.Today

19. Yokohama Milk Cookies

Yokohama Milk Cookies are light and crispy biscuits made with rich, creamy milk from Yokohama. These cookies are known for their delicate texture and delightful milk flavor, making them a popular choice for tea time or a sweet snack on the go.

Where to buy: Find them in Yokohama souvenir shops, major Japanese supermarkets, and online snack retailers.

20. Strawberry Milk Almonds

Strawberry Milk Almonds are a delightful treat combining the nutty crunch of almonds with the sweet, creamy flavor of strawberry milk. These almonds are coated in a mouthwatering strawberry milk-flavored shell, making them an irresistible snack for those who love a mix of sweet and nutty flavors.

Where to buy: Available at Momosaki Confectionery Stores, and online through Japanese snack retailers, Japanese Snack Store

So Many Good Snacks!

I know what you are thinking, “These snacks look amazing”, but I can’t make a trip to Japan or the stores aren’t in my area. Lucky for you, you don’t have to miss out! There are a variety of snack boxes that can be shipped right to your door.

My favorite so far is a Japanese snack subscription box Sakuraco .  Just take a look at all the amazing snacks I received from my last box. 

What I really like is the snack guide that tells you about all the different snacks and candies…..

Sakuraco SnackBox

Now Sakuraco is a monthly subscription box that celebrates authentic Japanese snacks and supports local Japanese snack makers. Each box is filled with 20 traditional, authentic, and artisan Japanese snacks including Japanese teas and special Japanese tableware. Explore further details about Sakuraco by visiting

These subscription boxes curate an assortment of popular and seasonals snacks, delivering them straight to your doorstep. This convenient option allows you to savor the authentic flavors of Japan from the comfort of your home, without the hassle or cost of having to find the snacks on your own.

What’s your favorite Japanese snack?

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